Based close to New York, Nigel’s understanding of how strong brands build revenue and profit is founded on 40 years experience as a consumer insight practitioner. He has worked with a wide variety of brands in many different categories and countries. Nigel is a widely published author, winner of the 2015 Berry AMA-Book Award for the Best Book in Marketing, and a four-times winner of WPP’s Atticus Award for original thinking in marketing services. Nigel focuses on brands, media and marketing communications, advertising effectiveness, effective brand building and activation.
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- Jaro Zacko